Bachelor of Science in Retail and E-Business Entrepreneurship

SCNS Course Number: AML 1000

A study of the national literature of the United States since the early 19th century. Students will become familiar with a variety of literary works including novels, essays, and poetry as well as the authors behind these efforts.

SCNS Course Number: CGS 1002

The impact of computers on society and business. Emphasis is placed on the evolution of the computer, evolving technology, software and hardware, programming languages, and decision making in a computerized environment.

SCNS Course Number: COM 1100

This course offers an overview of the basic concepts of communication and the skills necessary to communicate in a variety of contexts. Emphasis will be placed on exploring methods to boost communication skills in-person as well as in a digital setting. Topics covered include thought leadership, interpersonal, written and oral communication, pitching, digital meetings, presentations, public speaking, company and group interactions, and trending topics.

SCNS Course Number: ECO 1013

A study of the economic system and the development of free competition in capitalism. Included in the course are discussions about the evolution of money, the banking system, the law of supply and demand, and price determination.

SCNS Course Number: ECO 1023

A course in microeconomics involves a closer look at supply and demand, price controls, public policy, the theory of the firm, cost and revenue concepts, forms of competition, elasticity, and efficient resource allocation. It also involves a detailed study of the choices made by households, firms, and government and how these choices affect the markets for goods and services.

SCNS Course Number: ENC 1101

This course investigates the process of composition of prose, the differences between explaining and persuading, research tools and the organization of subject matter. Compositions include descriptive, narrative, analytic and persuasive essays. Emphasis is placed on an expanded concept of literacy that includes images and a variety of visual media, as well as on how to find, critically evaluate, and synthesize information from a variety of sources. Students develop the skills of successful writing, including strategies for generating content designed for different purposes, editing their work for clarity and grammatical correctness, arguing, or criticizing their own and others’ work, and making revisions. (*May be subject to testing and/or remedial work in order to enroll)

SCNS Course Number: ENC 1102

A continuation of ENG 101, which is prerequisite; emphasis is placed on the resources available to a writer, both documented and imaginative, and the use of these resources in the development of academic writing. Essay tasks will include informative, analytic, and argumentative writing. Students will complete a research project on a topic of their choice. Students will examine six interconnected components of research paper development in college and business settings: rhetorical awareness, why writers make specific choices in the development of their ideas, the kinds of questions college courses explore, techniques for effective revision of papers, editing, and critical reading skills. The course is designed to create a set of assumptions about the way to use language to investigate, learn, and change (Prerequisite: ENG 101).

SCNS Course Number: MAT 1102

A continuation of MAT 101, which is prerequisite; emphasis is placed on more advanced topics including linear equations, statistics and probability, differential equations, and theory of proofs (Prerequisite: MAT 101).

SCNS Course Number: POS 2001

A survey of political attitudes and movements including political ideologies and cultures; emphasis is placed on contemporary political science.

SCNS Course Number: PSY 1012

A basic study of human behavior including an emphasis on learning theory, human development, and psychological research.

SCNS Course Number: SYG 1000

An introduction to social relations and the scientific study of human society, culture, social interactions, and organization of societies. Topics reviewed include socialization, research methods and application of scientific methods to sociological data, social problems and change, and social institutions. Emphasis is placed on the structural and cultural aspects of society and the complex manner in which various environments influence human development and behavior.

SCNS Course Number: ACG 2001

A study of accounting from two perspectives; how financial statements are prepared, and how decision makers use financial statements. Transaction recording, ethical decision making, and computer applications are included.

SCNS Course Number: ACG 2011

Un curso que describe las técnicas y conceptos utilizados para generar información destinada a la toma de decisiones. Se enfatizan los entornos manufactureros, sin fines de lucro, minoristas (retail), mayoristas y administrativos (Prerrequisito: ACC 210).

SCNS Course Number: BUL 2100

El contenido incluye el entorno legal de los negocios, contratos, contratos de compraventa y arrendamiento nacionales e internacionales, títulos de crédito, derechos de los acreedores y quiebra, organizaciones empresariales, relaciones laborales y de empleo, y regulaciones gubernamentales.

SCNS Course Number: GEB 1011

Este curso es una introducción a las funciones y operaciones de los negocios en un sistema de libre empresa. Los temas incluyen cómo y por qué opera una empresa, el desarrollo de un plan de negocios, la propiedad empresarial, la organización y el marketing. Este curso también proporciona a los estudiantes una visión general de los negocios en una sociedad cada vez más global, sirviendo como introducción a la terminología, conceptos, entornos, sistemas, estrategias y problemas actuales de los negocios. Los temas abarcan una perspectiva del entorno empresarial, ética en los negocios, emprendimiento y negocios globales, gestión, marketing, producción, sistemas de información y elementos financieros de la empresa. El curso proporciona una base empresarial sólida para un estudio más detallado y de mayor nivel en cursos posteriores.

SCNS Course Number: MAN 2103

Un estudio de los fundamentos para motivar, comunicarse y cooperar con la gerencia, los compañeros de trabajo y el público en general, dirigido a profesionales de los negocios.

SCNS Course Number: MAN 2800

Un estudio de las actividades necesarias para la gestión exitosa de una pequeña empresa. Los temas incluyen marketing, control de inventarios, planificación y la creación de un plan de negocios (Prerrequisito: BUS 101).

SCNS Course Number: GEB 3361

A study of the pros and cons of economic theories, government policies, business strategies, and organizational structures as they apply to international business (Prerequisites: BUS 101 and MGT 230 or BUS 102).

SCNS Course Number: FIN 3103

Este curso introduce a los estudiantes en las herramientas necesarias para construir un plan financiero personal. Los temas cubiertos incluyen planificación de protección, planificación de jubilación, planificación patrimonial y planificación de inversiones (Prerrequisito: BUS 102).

SCNS Course Number: MAR 1011

Un curso general que se centra en las teorías del marketing, la creación y gestión de relaciones rentables con los clientes, la construcción y gestión de marcas sólidas para crear valor de marca (brand equity), y el marketing de una manera socialmente responsable en todo el mundo. Los temas incluyen el entorno del marketing, la gestión de la información, el comportamiento del comprador consumidor y empresarial, estrategias de branding, canales de distribución, publicidad, promoción de ventas y marketing directo.

SCNS Course Number: GEB 2112

Este curso explorará los fundamentos del emprendimiento, su importancia para la sociedad y las oportunidades y métodos para lanzar una empresa emergente (startup). Los estudiantes también profundizarán en el desarrollo de conceptos de negocio y el análisis de mercado en relación con una nueva empresa.

SCNS Course Number: MAR 3804

Los estudiantes aprenderán a crear y ejecutar una estrategia de marketing exitosa para su negocio, incluyendo el desarrollo de campañas, identificación y adquisición de clientes, publicidad digital, marketing de contenidos, conversiones, SEO y más (Prerrequisito: MKG 101).

SCNS Course Number: BUL 4394

Comprender los aspectos básicos del derecho empresarial es fundamental para un emprendedor. Este curso explora temas como las estructuras legales de una empresa, propiedad intelectual, derecho laboral, contratos y regulación gubernamental (Prerrequisito: BUL 201).

SCNS Course Number: MAN 3802

In este curso, los estudiantes descubrirán métodos para fomentar una mentalidad emprendedora y desarrollar un estilo de liderazgo sólido con el fin de alcanzar el éxito empresarial (Prerrequisito: ENT 200).

SCNS Course Number: MAR 3661

Students will learn about product/market research, identifying customer preferences and environmental analysis. Skills acquired in this course enable entrepreneurs to pinpoint a competitive advantage for their business in terms of brand, product, customer service, marketing and sales (Prerequisite: ENT 200).

SCNS Course Number: ENT 3604

Students will explore the methods, tools, processes, and techniques used during the different stages of new product development from idea generation to market testing (Prerequisite: ENT 305).

SCNS Course Number: MKA 3103

Students in this course will formulate their initial business concept, creating the plans and foundation for a retail business. The course will also delve into competitive advantage and pitching to clients and investors. (Prerequisite: ENT 305 and 306)

SCNS Course Number: ENT 4413

This course will explore the key financing concepts that entrepreneurs need to understand in order to secure funding for their company. Topics covered include financing options, valuation, term sheets, capitalization tables, the stages of financing, pitching, and negotiation (Prerequisite: ACC 220).

SCNS Course Number: MAR 4232

Este curso permite a los estudiantes aplicar los principios de ventas y marketing a diversos tipos de entornos minoristas. Los temas cubiertos incluyen la presentación/exhibición de productos, el análisis de las preferencias y comportamientos de los consumidores, las ventas minoristas, la maximización de las oportunidades de mercado y más.

SCNS Course Number: MAR 4204

This course enables entrepreneurs to effectively plan, select, and purchase products sold in retail environments. Topics covered include product analysis, selection, sourcing, planning, and buying to create a competitive advantage for a retail venture.

SCNS Course Number: MAN 4570 This course examines the process that entrepreneurs take to identify, analyze and negotiate the procurement of goods and services from global sources of supply. Additionally, students will assess the cultural, political, legal, ethical and financial considerations encountered when sourcing in a world economy.

SCNS Course Number: ENT 3412

Aspiring entrepreneurs and leaders will acquire the skills necessary to make data-driven decisions related to running their company, tackling business challenges, pivoting when necessary, and maximizing their firm’s profitability.y.

SCNS Course Number: ENT 4811

In this course, aspiring entrepreneurs will discover how to create, maintain and optimize a successful e-commerce business or e-tail site.

SCNS Course Number: MAR 4403

This course outlines the ins and outs of selling products in a highly competitive marketplace and gaining traction as your business scales. Students will learn how to sell and manage go-to-market and growth functions within entrepreneurial settings.