Course on How to Create the Businesses of the Future Today

“How to Create the Businesses of the Future Today” is a practical program designed to guide participants through the process of transforming an idea, talent, product, service, or knowledge into a clear, viable, modern business model that is ready to compete in changing markets.

The program combines entrepreneurship, strategic thinking, business models, sales, branding, intellectual property, digital presence, technology, and applied artificial intelligence. Over the course of 24 hours, participants will learn to think like founders, identify opportunities, design value propositions, validate ideas, structure offers, protect intangible assets, develop business skills, and present a business project with a growth-oriented vision.

Although artificial intelligence does not appear in the main title, it will be a cross-cutting tool throughout the program. Participants will learn to use it to support market research, idea generation, competitive analysis, productivity, content creation, planning, communication, sales, strategy, and decision-making.

The program does more than just teach how to start a traditional business. Its focus is on fostering a founder’s mindset capable of designing businesses that are adaptable, differentiated, profitable, scalable, and sustainable in today’s economy.

Academic and Professional Rationale

Today’s market demands entrepreneurs and professionals who can build businesses with greater strategic clarity, business acumen, digital vision, brand understanding, execution skills, and smart use of technology.

Many traditional entrepreneurship programs focus solely on the idea or the business plan. This program offers a more up-to-date experience: training participants to think, structure, sell, communicate, and present businesses with a founder’s mindset.

The course incorporates key elements of the new economy: modern business models, unicorn companies, market validation, consultative selling, branding as an intangible asset, trademarks, digital presence, applied artificial intelligence, and practical implementation.

What Sets the Program Apart

This program stands out because it is neither a traditional entrepreneurship course nor a generic business plan workshop.

• It is a hands-on program designed to train founders who are capable of:
• Think strategically.
• Identify real opportunities.
• Design modern business models.
• Understanding the logic behind scalable businesses and unicorn companies.
• Validate ideas before investing significant resources.
• Develop clear value propositions.
• Sell, negotiate, and close the deal.
• Protect the brand as an intangible asset.
• Use technology and artificial intelligence with a business-oriented approach.
• Present a business plan with a vision for growth.

Overall Objective

To equip participants with the skills to design, structure, and present a modern business model, integrating strategy, sales, validation, branding, intellectual property, technology, applied artificial intelligence, and a vision for sustainable growth.

Specific Objectives

Upon completion of the program, participants will be able to:

• Develop a founder’s mindset by understanding the difference between entrepreneurship, self-employment, starting a company, and building a scalable business.
• Design modern, sustainable, and scalable business models that can be applied to products, services, personal brands, digital platforms, education, consulting, e-commerce, or technology solutions.
• Understanding the logic behind unicorn companies and high-growth startups: scalability, differentiation, technology, market, founding team, competitive advantage, traction, and the ability to attract capital.
• Identify relevant business opportunities based on real-world problems, consumer trends, human needs, technological innovation, and market changes.
• Develop a clear, distinctive, and customer-centric value proposition.
• Validate a business idea through market research, competitive analysis, interviews, simple tests, customer observation, and digital tools.
• Design a business proposal that includes the product or service, benefits, initial pricing, sales channels, customer experience, and monetization strategy.
• Understand the importance of a brand as an intangible asset, including identity, positioning, differentiation, reputation, trademarks, copyrights, and basic intellectual property protection.
• Understand the general steps for evaluating, preparing, and protecting a trademark through trademark processes, preliminary searches, commercial use, classification of goods or services, and registration with the appropriate authorities, depending on the applicable country or market.
• Create a basic business architecture that integrates strategy, operations, sales, marketing, digital presence, content, automation, technology tools, and artificial intelligence.
• Use artificial intelligence as a tool to support research, ideation, analysis, productivity, content creation, planning, sales, communication, and decision-making.
• Develop practical sales, negotiation, and closing skills to present ideas, communicate value, handle objections, and turn opportunities into customers, partners, or investors.
• Identify key metrics to measure traction, sales, conversion, retention, profitability, growth, and the viability of the business model.
• Develop a Founder Blueprint or final strategic roadmap for the business, including the business idea, ideal customer, value proposition, business model, offering, brand, trademark strategy, sales, technology tools, digital presence, and next steps.
• Present the final project in a business pitch format, clearly outlining the opportunity, the problem, the solution, the market, the business model, the brand, and the growth potential.

Teaching Methodology

The program uses a practical, participatory, and results-oriented methodology.

It combines conceptual explanations, case studies, individual exercises, group discussions, sales simulations, the use of digital tools, the application of artificial intelligence, and the progressive development of the final project.

The approach is based on learning by doing. Each Saturday, participants develop a different aspect of the business, allowing them to progress step by step toward building their Founder Blueprint.

The in-person class will facilitate direct interaction, case discussions, immediate feedback, hands-on exercises, networking among participants, and the final project presentation.

Suggested Assessment Strategy

• Class Participation: 20%
• Attendance, discussion, exercises, and collaboration.
• Practical activities per session: 40%
  Partial assignments related to the ideal customer, value proposition, business model, brand, sales, and digital presence.
• Final Founder Blueprint Project: 30%
• Document or presentation outlining the comprehensive structure of the business.
• Final Presentation / Business Pitch: 10%
• Clarity, coherence, communication, differentiation, and feasibility of the project.

Suggested Resources and Tools

During the program, participants will be able to use tools such as:

• Google Workspace.
• Trello or Asana.
• Canva.
• Generative artificial intelligence tools.
• Digital research platforms.
• Business Model Templates.
• Value Proposition Templates.
• Pitch templates.
• Brand and Trademark Checklist.
• Basic Competitive Analysis Tools.
• Content resources and digital presence.

Final Project: Founder Blueprint

The program’s final project will be the Founder Blueprint, a practical roadmap that will enable participants to present their business in a clear, structured, and actionable way.

Expected Outcome

By the end of the 6 Saturdays, each participant will have developed a practical roadmap to create, launch, or strengthen a modern business, with a founder’s mindset, a defined business model, a value proposition, a commercial strategy, a digital presence, a basic understanding of branding and trademarks, and the strategic use of technology and artificial intelligence.

Participants won’t just walk away with an idea—they’ll have an initial framework for taking action, presenting their vision, and moving forward with greater clarity.

Course Content: How to Create the Businesses of the Future Today